◈ 논문열람
| VMD 매체로서의 POP광고 디자인에 관한 연구-광고주역 3개 백화점을 중심으로/98-106 | |||
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| 글쓴이 | 정찬영,조윤아 | 날 짜 | 2006-03-01 12:48:13 |
| 첨부파일 | VMD 매체로서의 pop광고 디자인에 대한 연구-정찬영 조윤아.pdf | ||
| 내용 | VMD 매체로서의 POP광고 디자인에 관한 연구-광고주역 3개 백화점을 중심으로 정찬영·조윤아 조선이공대학 ---------------------------------------------- ABSTRACT These days, the marketing of products are rapidly changing due to the opening of the distribution market. It is also becoming more systematic. The development of advanced technology brought a progress in distribution. In these terms, the market has become more mature and marketing communication has become more diverse in order to appeal to customers. POP Advertizement as VMD ( Visual Merchandising ) media was developed as a means to increase sales. It connects products to customers and is in charge of ensuring and exploiting markets. Advertisements which are easily accessible inform the public about new products, their appealing characteristics and identify the location where they can be purchased. POP Advertizement is suitable in a variety of situations in which cubic materials are used. It requires attention from the area of design. In an environment of changing distribution, images are considered as important when customers can perceive visual information and can make decisions about it. In this context, this study aims to do a theoretical examination of POP Advertisements and aims to look at the current tendency to handle advertising through analysing three major department stores. An effective design plan is offered to increase effectiveness and the characteristics of a department store are considered. It is expected that POP Advertizement as VMD media achieves a new recognition and an increase of quality when design education is offered in business 없ld department stores |
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