◈ 논문열람
| 마케팅도구로서의 포장디자인/40-52 | |||
|---|---|---|---|
| 글쓴이 | 문수근 | 날 짜 | 2006-03-01 12:47:11 |
| 첨부파일 | 마케팅도구로서의 포장디자인-문수근.pdf | ||
| 내용 | 마케팅도구로서의 포장디자인/ 문수근 서울산업대학교 ------------------------------------------------------- ABSTRACT Essentially, package is a field that came into being to wrap up and protect products today, the development of package produced the discovery and thedevelopment of materials of package and a lot of techniques for protection and safety of products and package is being studied steadily. That is to say, this vision that people look upon the correlation of products and package only as sealing and protecting has continued 10ng in existence. Modern package means not on1y this physica1 function but also up to sa1es promotion and advertising funtion , espectally in the know1edge_information society like today, qualitative desire of consumers, so with the techno1ogy and the products which are equalized, we can’t win in a hot competition. In these circumstances, the ro1e of package design is a field that has the strongest intangib1e added va1ue which an enterprise and a consumer ho1d in common. But if package is prescribed as a composing factor which has an influence on all fie1ds of sales promotion, circu1ation and price, package can satisfy both a consumer and an enterprise necessari1y on1y by a marketing activity. In the end, prescribing the marketing activity of the package design lies in communicating the exact information or image about products, which consists in persuading a consumer about the products and making him remember. Besides, only the package of design which has the design strategy containing decisive suitabillty can p1ay the ro1e to decide the 1ength of life and the position of the product. Therefore, this study is planned to get the ground of the creative thought which can come close to a target market on1y through a very effective research on identity, image and function of the package as a marketing tool. And the establishment of the strategy and the fulfillment of the package design depend on an intellectua1 designer who has creative thought even though he doesn’t know throughly mutua1 know1edge with a person in charge of marketing and a sup erγision ， he must respect them and do his best in not on1y the establishment of the strategy and the fulfillment of the package design but a1so the whole rouge of marketing. Keyword Package Design Marketing Tool |
||
 |
|||