|글쓴이||문수근||날 짜||2006-03-01 12:47:11|
Essentially, package is a field that came into
being to wrap up and protect products today, the
development of package produced the discovery
and thedevelopment of materials of package and a
lot of techniques for protection
and safety of products and package is being studied
That is to say, this vision that people look upon the
correlation of products and package only as sealing
and protecting has continued 10ng in existence.
Modern package means not on1y this physica1
function but also up to sa1es promotion and
advertising funtion , espectally in the
know1edge_information society like today,
qualitative desire of consumers, so with the
techno1ogy and the products which are equalized,
we can’t win in a hot competition.
In these circumstances, the ro1e of package design
is a field that has the strongest intangib1e added
va1ue which an enterprise and a consumer ho1d in
common. But if package is prescribed as a
composing factor which has an influence on all
fie1ds of sales promotion, circu1ation and price,
package can satisfy both a consumer and an
enterprise necessari1y on1y by a marketing activity.
In the end, prescribing the marketing activity of
the package design lies in communicating the exact
information or image about products, which
consists in persuading a consumer about the
products and making him remember.
Besides, only the package of design which has the
design strategy containing decisive suitabillty can
p1ay the ro1e to decide the 1ength of life and the
position of the product.
Therefore, this study is planned to get the ground
of the creative thought which can come close to a
target market on1y through a very effective
on identity, image and function of the package as a
And the establishment of the strategy and the
fulfillment of the package design depend on an
intellectua1 designer who has creative thought even
though he doesn’t know throughly mutua1
know1edge with a person in charge of marketing
and a sup erγision ， he must respect them and do his
best in not on1y the establishment of the strategy
and the fulfillment of the package design but a1so
the whole rouge of marketing.