|옥외광고가 도시환경에 미치는 영향에 관한 연구/36-47|
|글쓴이||임태윤,강경봉||날 짜||2006-03-01 12:53:50|
|첨부파일||옥외광고가 도시환경에 미치는 영향에 관한 연구-임태윤 강경봉.pdf|
|내용||옥외광고가 도시환경에 미치는 영향에 관한 연구
Nowadays our society is ra pidly developing
as our economy is expanding giving us never
ending challenges to meet.
More attention is being given to the
outdoor a d ve r t ising war in our cities.
Outdoor advertising clashes with the beauty
of our c i t ies and landsca p es and is
combined with industry as it is the basic
source of information .
We all know that advertising is the best
form of communication es pecially for
attracting interest in commercial goods, but
a dvertising should also be used as it is a
powerful weapon to give us more information
to c r ea t e a better lif esty le and safer
environment for us al l.
Unlike some for eign co unti es whose
approach to advertising seems organised
and sensible, we are flooded with unplanned
Our outdoor adver t ising is not specia lized
a nd occurs in eve ry street and many
buildings making citizens confused by the
visual effects of some s igns
First of a ll the are numerous adve r ts
produced by people who do not know the
basic theory to advertising. It is withou t
question a specialized subjec t.
These are no regulations to advertising or
no laws and no governing body.
A business owners ma in concern is profit,
theref ore h e uses advertising to a ttract
custom without thinking about the eff ects
to th e environmen t , but just to beat his
The desire to achieve targets in sales
using advertising by t h e unsp ec ialized
ma jority is creating the probl~m .
Our ability to market products internationally
relies on effective advertising. Our approach
needs support f rom specialized prof essionals
to achieve a move scientific and organised
d esign so as to be in the f oreground in
The objective of this thesis on outdoor
advertising is to demonstrate the requirement
to use professional agencies to create
specialized adverts in which the government,
client and agency a ll have the same a ims.
1 believe that our a dve rtising must be
versatile enough not only to market products
but have h armonization with our cities and
environment. Future studies into our lives
a n d the way we live must include our
approach to advertising